Free Publicity
Pelle Stallato claimed that Arby’s got more from the experience because they had free advertising; it cost a lot more to do that than to give away a small meal to one person. Watson Joe also felt that Arby’s got too much publicity for doing a good deed, saying they only wanted their 15 minutes of fame.
Free Publicity
Supporting Veterans
However, Arby’s regularly supports veterans and offers free sandwiches to military personnel on Veteran’s Day. Jeff Davis is the Beef chief executive officer and said that feeding them on Veteran’s Day is a small token of appreciation.
ADVERTISEMENT
Supporting Veterans
